Our Ethos

A UK based natural bodybuilding, premium quality clothing brand. NTURL Apparel  was created to represent the mindset and lifestyle of natural athletes, made to perform in and out of the gym, with a style that speaks to those who train with purpose and integrity.

NTURL Apparel is more than just a clothing brand - we're part of the movement to celebrate real, raw, drug-free progress.

Born from a passion for clean sport, self-discipline, and high-performance aesthetics, NTURL Apparel was created to represent the mindset and lifestyle of natural athletes. We believe that what you wear should reflect who you are…

TRUSTED. TESTED. RESPECTED.

We design premium-quality apparel and our range is built for comfort, durability, and a clean, modern look that stands out at competitions and in daily life.

Founded by Chris Smith & Christian James, two lifelong advocates of drug-free, natural bodybuilding.

You’ll find us at natural bodybuilding shows across the UK & Europe, where we connect directly with the community we serve. Our online store offers global access to our full product line, with fast shipping and dedicated customer service.

Wear it with pride. Stay NTURL.